Social media has become a cornerstone of real estate marketing. No business can expect success without using at least one social media platform. But social media marketing is more than having an account and posting about new listings.

How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course will answer those questions and provide methods for practical application.

Learning Objectives:

• Explain the benefits of having a social media strategy
• Interpret site analytics and engagement to adjust strategy accordingly
• Decide which platforms to focus primary energy on
• Create a practical social media plan for your business
• Develop content ideas to utilize in your own strategy
• Implement risk management into your social media strategy

This course will take your social media marketing and give it a focus and approach. Once you've mastered the basics, you'll be ready for the next steps of digital marketing.

This course counts toward the RRC Digital Marketing: Social Media Certification.

Class Details & Registration

Instructor: Monica Neubauer
CE Credit: 8 Hours
Cost: $115 for RRC Members | $140 for MAAR Members | $190 for Non-Members

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